The future competition is not about price, but about user experience.
Loneliness is a lifelong companion, an established fact. Instead of denying it, fighting it, and avoiding it needlessly, you’d better accept it, let it protect you from going home in the crowd, and let it accompany you to breakfast on Saturday morning and tidy up the sunshine.
The rat in the maze is not just learning a series of turns, but is building up a cognitive map of the whole situation.
