Zero Defects is a performance standard. It is the standard of the craftsman, regardless of his or her trade.
"It has always seemed strange to me... the things we admire in men, kindness and generosity, openness, honesty, understanding and feeling, are the concomitants of failure in our system. And those traits we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest, are the traits of success."
"The future is about making technology work for people."