Behavior is governed by the same laws in humans and animals.
The first erroneous assumption is that quality means goodness, or luxury, or shininess, or weight. Quality means conformance to requirements.
The Greeks understood the mysterious power of the hidden side of things. They bequeathed to us one of the most beautiful words in our language—the word 'enthusiasm'—en theos—a god within.
The more you know, the less you understand.