向投资人筹款，他们会给你建议；但向他们咨询建议，他们会给你钱。

我们不仅仅是制造家具，我们是在打造体验。

The only constructive theory connecting neuroscience and psychology will arise from the study of software.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.