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激励和惩罚都是超级反应。
Both incentives and punishments elicit powerful responses.
Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
The last of human freedoms is the ability to choose one's attitude in any given set of circumstances.
"Memory is a strange thing. It doesn't work like I thought it did. We are so used to thinking of it as a camera or a tape recorder, but it's not like that at all. It's more like a painter. It creates a picture, but it's not always the same picture."