Gentlemen,what are the Four pillars?Travesty,Horror,Decadence,Excrement.
People who decry the fact that businesses are in business "just to make money" seldom understand the implications of what they are saying. You make money by doing what other people want, not what you want.
What ever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.
Cultivating gratitude is one of the most reliable methods for increasing life satisfaction.
In fisheries management, the easy decisions are often the wrong ones.