最终，我们都只是在试图找到我们在世界上的位置，理解我们周围的混乱。

"I suppose it's like the Titanic. The iceberg was real, but the ship was just a ship."

Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.

超越顾客的期望。如果你这样做，他们会一次又一次地回来。给他们想要的——再多一点。