And we also suck in messages from everything from the television, to advertising, to marketing, etc. These are hugely powerful forces that define what we want and how we view ourselves. When we're told that banking is a very respectable profession, a lot of us want to go into banking. When banking is no longer so respectable, we lose interest in banking. We are highly open to suggestion.

抑制和引导本能冲动，使其可用于更高的文化活动，是文明的基本力量。

一个好故事就像一面镜子，它反映出听者的灵魂。

I'm starting with the man in the mirror. I'm asking him to change his ways.

A happy team bakes better products.