Art should be measured by its consequences, not by its beauty.
Zombies are conceivable, and that tells us something important about consciousness.
"True leadership is not about power, but about empowering others."
You are not only responsible for what you say, but also for what you do not say.
There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.