There are two kinds of companies， those that work to try to charge more and those that work to charge less. We will be the second.

All things are possible until they are proved impossible – and even the impossible may only be so, as of now.

The rule of recognition exists as a social fact.

好的建筑就像好朋友 - 随时间推移而变得更好。

The concept of loss aversion explains why we often prefer avoiding losses over acquiring gains.

录音室已成为新的音乐厅，麦克风成为新的评论家。

我们卖的不是水，我们卖的是健康。