The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'
A novel is a conversation between the writer and the reader.
The more we learn of the true nature of non-human animals, especially those with complex brains and corresponding complex social behaviour, the more ethical concerns are raised regarding their use in the service of man—whether this be in entertainment, as ‘pets,’ for food, in research laboratories or any of the other uses to which we subject them.
Trust is the foundation of any successful business, especially in industries that affect people's daily lives.