创新不是对每件事都说“是”，而是对所有非关键特性说“不”。

When I was in college， I wanted to be involved in things that would change the world.

Consumer choices drive industry change—educate them fiercely.

The strength of a habit is proportional to the amount of reinforcement.

食品行业有责任滋养人类和地球。

我永远不想回头看时说我可以做得更多。

市场永远是对的。你的想法不重要，重要的是市场的想法。