在亚马逊网站上，我们广泛地使用“用户体验”这种说法。用户体验包括我们经营中面向用户的各个方面——从产品价格到商品选择，从网站用户界面到打包送货。我们打造的用户体验成为我们经营业务最重要的驱动力。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
The only people who see the whole picture are the ones who step out of the frame.
I'm not going to compare myself to anybody. I'm going to do the best I can do. I'm going to work hard every day to be the best that I can be.
Designing markets requires both economic theory and practical intuition.
战争是外交的延续，可通过其他手段。
最明显的，孩子从游戏中能获得很多乐趣。
We are all of us born with a unique set of potentialities, and it is our task in life to realize as many of them as possible.