我们的判断是，以降价的形式提高对客户的回报率和规模经济，会建立长期的良性循环，带来金额更高的自由现金流，从而为亚马逊带来更宝贵的价值。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
I do not know what I may appear to the world， but to myself I seem to have been only like a boy playing on the sea-shore， and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary， whilst the great ocean of truth lay all undiscovered before me.
当你排除了不可能的情况，剩下的，不管多么不可能，都必须是真相。
"I love the idea of creating a world that people can escape into, even if it's just for a couple of hours."