通过精确的计算,我们可以预计把价格降低一定幅度,将导致产品销量一定比例的增加。除了少数例外的情况,短期内产品销量的增加不足以补偿价格的下降。然而,我们对价格弹性的定量理解是在短期内的。我们可以预计降价在本周和本季度内的影响,但是我们不能精确预计持续降价在今后五年、十年或更长时间内对我们业务的影响。
2005年:贝索斯致股东信《尽管是数字在发挥作用,但决策因素还是“判断”》
Integrity in business is non-negotiable—it’s the foundation of lasting success.
"The silence between words is often more powerful than the words themselves."
Pressure is a privilege - it only comes to those who earn it.
Writing is a way of bearing witness to the truth.