Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.
思想是行动的仆人，而行动是生存的仆人。
The only way to get rid of a temptation is to yield to it.
The past is never dead. It's not even past.
The tyranny of a multitude is a multiplied tyranny.