Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
The pursuit of knowledge is a journey without end, but each step brings its own rewards.
"A writer's duty is not to provide answers, but to ask the right questions that provoke thought and reflection."
