The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

凡夫俗子迷失真性而追求虚妄，将智慧转化为对事物的看法，就好比水中掀起波浪，而这种看法始终受其智慧所支配，就像浪花离不开水体；圣人达士看破虚妄而回归真如，将各种看法升华为智慧，就好比波浪平息后的一潭清水，应当很好体味这种无波之水的博大精深。

"Reading is an act of freedom."

不只是国家有染的问题，对士而言也有受到熏染的问题。 

You are not only responsible for what you say, but also for what you do not say.

时间足够长，留给任何愿意利用它的人。

数学的美在于它能够以最抽象的术语描述宇宙。

The culture industry is the most effective form of domination.