We are what we pretend to be, so we must be careful about what we pretend to be.

我们唯一能知道的是我们一无所知，这是人类智慧的最高境界。

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

盈利和环境责任并不相互排斥，它们必须齐头并进。