计算的目的是洞察，而不是数字。

I don’t follow trends, I set them.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.

如果你不调整，你就会落后——自满在企业中没有立足之地。

The only thing worse than being talked about is not being talked about.

Our heroes are human heroes. That's a very new situation. Most other societies have had, right at their center, the worship of something transcendent: a god, a spirit, a natural force, the universe, whatever it is -- something else that is being worshiped. We've slightly lost the habit of doing that, which is, I think, why we're particularly drawn to nature.