The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

The most successful businesses are those that understand their customers better than anyone else.

生活中最好的东西是免费的。

“我们讲述的故事塑造了我们的现实，但它们也有将我们困在幻觉中的力量。”