The most important thing is to tell a good story. Everything else is secondary.

It is better to be tried by twelve than to sit on the bench forever.

To accomplish great things, we must not only act, but also dream; not only plan, but also believe.

我不会让任何人夺走我的幸福。

Traceability in seafood isn't just good ethics, it's good business.

Certification is not the destination; it's the starting point of responsible forestry.

Sustainability isn't a trend; it's the future of business.