1998年：贝索斯致股东信《保持对客户的恐惧》

I think it's important to have a good hard failure when you're young... I learned a lot from that. Because it makes you kind of aware of what can happen to you. Because of it, I've never had any fear in my whole life when we've been near collapse and so on. I've never been afraid.

That’s been one of my mantras—focus and simplicity.Simple can be harder than complex，you have to work hard to get your thinking clean to make it simple.

The roads are full of crowds going somewhere, but nobody knows where they are going.

The energy sector is not just about resources; it's about responsibility and innovation.