"A book is a mirror: if an ape looks into it, an apostle is hardly likely to look out."
We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.
Behavior, as such, is not to be regarded as a mere chain of muscular contractions, but rather as a purposive and cognitive affair.
No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true.