重要
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2017年：贝索斯致股东信《让高标准渗透公司文化》
2017年：贝索斯致股东信《让高标准渗透公司文化》
What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift， kindness is a choice. Gifts are easy -- they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful， and if you do， it'll probably be to the detriment of your choices.
I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.
