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Men and women differ in their reproductive strategies because they have faced different adaptive problems throughout evolutionary history.
Every person must have a thought that changes them, or a book, or a word, or a moment; and if they don't, their life is wasted.
The general population doesn't know what's happening, and it doesn't even know that it doesn't know.
The study of cognition is the study of how human beings understand their world.
The environment will appear different to different observers depending on what they are prepared to see.