告诉
You got a dream, you gotta protect it. People can't do something themselves, they wanna tell you you can't do it. If you want something, go get it. Period.
I'm just a woman. And as a woman， I have no way to make money， not enough to earn a living and support my family. Even if I had my own money， which I don’t， it would belong to my husband the minute we were married. If we had children they would belong to him， not me. They would be his property. So don’t sit there and tell me that marriage isn’t an economic proposition， because it is.
杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访
1998年：贝索斯致股东信《保持对客户的恐惧》
起初，这些产品都是一个大胆的赌注，明智的人(常常)担心它们无法成功。当我们在9年前推出Prime服务时，它是一种新鲜的、未经实践证明的（有些人甚至会说是鲁莽蛮干的）概念： 无论什么物品都提供两天内送货上门的服务，而客户只需支付很少的包年费用。
I was working at a financial firm in New York City with a bunch of very smart people， and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park， listened carefully to me， and finally said， "That sounds like a really good idea， but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me， and he convinced me to think about it for 48 hours before making a final decision. Seen in that light， it really was a difficult choice， but ultimately， I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration， I took the less safe path to follow my passion， and I'm proud of that choice.