真实
Authenticity in design comes from honesty in materials and process.
The more we learn about the true nature of animals, the more we realize how much we have in common with them.
The more we learn of the true nature of non-human animals, especially those with complex brains and corresponding complex social behaviour, the more ethical concerns are raised regarding their use in the service of man—whether this be in entertainment, as ‘pets,’ for food, in research laboratories or any of the other uses to which we subject them.
As in geometry the most natural way of beginning is from a mathematical point, so is the same method in observations and natural history the most genuine, simple, and instructive.
The best businesses are those that solve real problems for real people.
In business, as in life, authenticity always wins.
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.
Customer-centric innovation begins with listening beyond what is said to understanding what is meant.
The most successful companies are those that solve real problems for real people.
The true cost of coal must account for both its immediate value and its long-term impact on communities and ecosystems.
The cultivation of flowers and trees is the cultivation of the good, the beautiful and the true.
Technology must return to its essence and solve real problems.
Innovation happens when technology meets real needs.
Innovation is not the goal, solving real user needs is fundamental.
Innovation is not the goal, solving real problems is.
The best companies are those that solve real problems for real people.
"The best way to lead is to be authentic."
Understanding the real lives of the poor is the first step toward designing effective policies to help them.
