I think that one should recognize the reality even when one doesn't like it; indeed, especially when one doesn't like it.
The study of attention provides a window into how the brain selects, integrates, and acts upon information.
I used to walk down the street like I was a star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth.
The study of auctions teaches us about the broader workings of markets.
Protecting marine life is protecting our own future.