The most powerful brand is trust, and it’s built over time through consistency and integrity.

"The world is full of stories, but the ones that matter most are the ones we tell ourselves."

"Fiction is the lie through which we tell the truth."

The past is a foreign country; they do things differently there.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name on it.

"La verdadera revolución comienza en el lenguaje, en la capacidad de nombrar el mundo de otra manera."

你不必完美，只要真实。