唯一具有持久重要性的自由是智慧的自由，也就是说，为了本质上值得的目的而行使的观察和判断的自由。

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

I’m a great believer in solving hard problems by using a checklist. You need to get all the likely and unlikely answers before you; otherwise it’s easy to miss something important.

Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.

The architect must design for the future while honoring the past.