创新不仅仅是技术，更是思维方式的改变。

All men have the stars， but they are not the same things for different people。 For some， who are travelers， the stars are guides。 For others they are no more than little lights in the sky。 For others， who are scholars， they are problems。 For my businessman they were wealth。 But all these stars are silent。 You – you alone – will have the stars as no one else has them.

解释：过去和现在风俗不同，为什么一定要效仿古代？

热情很常见。持久力很罕见。

透明建立信任，而信任是任何持久商业关系的基础。