If you can’t get a miracle, become one.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

It's all about trying to make something that's as complex and as true to life as possible.

The future competition is the competition of data.

钢琴上贴着一条告示：请不要枪杀钢琴师，他已经尽力了。

Architects are not artists. We have a social responsibility to serve the public.