The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

We must design for the future while respecting the past.

Open your heart. Someone will come. Someone will come for you.

森林不仅仅是一种资源，更是我们留给后代的遗产。

我们对建筑之间的空间和建筑本身同样感兴趣。