The most important thing is to keep the audience engaged.

Fiction is the lie that tells the truth.

2009年：贝索斯致股东信《执着于用户体验》

Change the way you look at things and the things you look at change.

自由的概念与真理的概念不可分割。

We shall never prevent the abuse of power if we are not prepared to limit power in a way which occasionally may prevent its use for desirable purposes.