The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.

The most important thing you can do to achieve your goals is to make sure that as soon as you set them, you immediately begin to create momentum.

The best time to negotiate your salary for a new job is the moment AFTER they say they want you， and not before. Then it becomes a game of chicken for each side to name an amount first， but it is to your advantage to get them to give a number before you do.

The true measure of a leader is not how many followers they have, but how many leaders they create.

我是一个赢家，我喜欢赢。

简单性并不先于复杂性，而是随之而来。

心理过程的价值在于它对生命的服务。

我们都是时间旅行者，以生命的速度向前移动，但总是回头看。