The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

To live is the rarest thing in the world. Most people exist, that is all.

在商业中，如果你停滞不前，实际上你正在倒退。

Innovation in forestry isn't about replacing nature—it's about working with it.

Running a business requires social responsibility. We must not only pursue economic benefits but also pay attention to food safety and environmental protection.