任事者,当置身利害之外;建言者,当置身利害之中。
当事人应置身于利害之外,提出倡议的人则应设身于利害之中,才能知道利害得失。
I think the best thing you can do is to be true to yourself and to be honest with yourself.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.