每个故事都是谎言，但有些谎言比其他谎言更真实。

On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you."

The key to nudge is to make it easy for people to make better choices.

死者不会停留在他们被埋葬的地方。