"We are all in the gutter, but some of us are looking at the stars."

The steel industry must evolve or risk becoming obsolete. Adaptation is survival.

I don’t compete with anybody but myself. When you compete with other people, you limit yourself.

To understand is to forgive, even when understanding is hardest to come by.

Behavior is determined by the current stimulus situation and past reinforcement history.

"Memory can make a thing seem to have been much more than it was."

The organism is essentially a passive responder to environmental stimuli.