关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

The only limit to our realization of tomorrow is our doubts of today.

The essence of modernity is psychologism, the experiencing and interpretation of the world in terms of the reactions of our inner life and indeed as an inner world, the dissolution of fixed contents in the fluid element of the soul, from which all that is substantive is filtered and whose forms are merely forms of motion.

有些人特别善于了解自己的知识极限，因为他们必须这样做。

Art is not about beauty. It’s about truth.

创新是创业的具体工具。赋予资源创造财富的新能力的行为。

简单不是缺乏复杂性，而是对复杂性的解决。

I was in the middle before I knew that I had begun.