2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》
2017年：贝索斯致股东信《让高标准渗透公司文化》
"The unexamined life is not worth living."
The discovery of exoplanets has opened a new window on the universe, allowing us to explore worlds beyond our solar system.
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
真正的领导力，是塑造更多的领导者，而不是更多的追随者。