Actions are right in proportion as they tend to promote happiness； wrong as they tend to produce the reverse of happiness.

That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.

阿拉伯文学的美在于它能够将历史与想象编织在一起。

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》