We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
Fiction allows us to live multiple lives, to see through eyes not our own.
Once in a while the phenomena we exploit are particularly present. We like a reasonable amount of volatility. In our business we want some action. “Tumult is usually good for us. We don’t have credit lines of any significance. We don’t do a lot of leveraged-type financing.
Silence can be as powerful as words, if you know how to listen.
