A company's success is measured not just by profits, but by its positive impact on society and the environment.
The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.
The key to successful investing is to have a clear understanding of the market, the risks involved, a disciplined approach, a long-term perspective, a strong understanding of the fundamentals, a clear understanding of the risks and rewards, and a strong understanding of the market psychology.