Architecture is not about form, but about the relationship between forms.
The best stories are those that resonate with the reader's own experiences, that touch something deep within them.
The advantages found in history seem to be of three kinds， as they result either from the mere situation of the climate and country or from the form of government and of the character of the people， or from those finer principles and morals， which may be called the recommendations of philosophy.
The culture industry not so much adapts to the reactions of its customers as it adjusts them.