2009年：贝索斯致股东信《执着于用户体验》
不断思考你如何能做得更好，并不断质疑自己。
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction... The real is not only what can be reproduced, but that which is always already reproduced.
一个文明的真正考验在于它如何对待最弱小的成员。
The harder you work, the luckier you get.