No one starts a war—or rather, no one in his senses ought to do so—without first being clear in his mind what he intends to achieve by that war and how he intends to conduct it.
没有人会发动战争——或者说，理智的人不应该这样做——除非他首先清楚自己希望通过战争实现什么目标以及如何指挥战争。
倾听材料本身具有的声音，才是创作的起点。
最重要的比赛是在球场上获胜之前先在脑海中获胜。
A strong brand is built on trust and consistency.
I don’t follow trends. I create my own world.
The real competition is not between companies, but with yourself.
渔业领导力意味着有勇气为长期利益做出艰难选择。
每一个他者都是每一个他者。