每一块面包都在讲述一个故事，让你的故事值得讲述。
Every loaf of bread tells a story; make yours worth telling.
The best way to predict the future is to invent it.
The best performance improvement is the transition from the nonworking state to the working state.
Life is a journey, and love is what makes that journey worthwhile.
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
If you don't fail at least 90 percent of the time, you're not aiming high enough.