I think you have to be who you are. I don't think you can fabricate it. I think you have to be who you are and hope that people will accept you for who you are.
The best architecture comes from a synthesis of all the elements that separately comprise a building: the structure that holds it up; the services that allow it to function; the ecology of the building - its relationship to the surroundings; the quality of natural light; the symbolism of the form; the relationship of the building to the skyline.